By Evan Falchuk

Australia’s riskinfo.com, a leading publication for benefits advisers, released today the results of its study of the three “Best Initiatives of 2009.”

I’m proud to say that Best Doctors made the list for a program it launched with leading Australian insurer MLC.

The experience shared with Australian advisers during the launch of Best Doctors by leading UK adviser, Colin Boxall, in his capacity as an adviser and also as a father of a very sick child, served to highlight the value of this service.   Mr Boxall told advisers that in relation to receiving claim benefits for critical illnesses “… sometimes, having money is not enough.”

Congratulations to everyone who worked on this important initiative, especially Frank Ahedo, head of our European business, who spearheaded this effort.  It underscores what I’ve written about many times before – no matter where you live, or what health care system your country has, the experience of being sick is mostly the same.

Mr. Boxall said it very well indeed.