By Evan Falchuk

It’s a great site, but to find it you have to know where to look.  Luckily, the Washington Post unearthed it.

It’s called “Questions Are the Answer,” and it’s a call to consumers to get involved in their care by asking smart questions of their doctors.

The messaging is simple, and effective.  Under alternating pictures of a waiter and a doctor it says “you’ll ask him about the side dish . . . but you won’t ask him about the side effect.”  The rest of the site has public service videos and easy-to-read sections with practical advice on how to ask your doctor questions.

This should be the face of health care quality improvement.